Travel Agencies are Making a Come Back
In a recent article in the Travel section of the New York Times by Kate Springer, it is observed that travel agencies are getting back into the scene. There are two main factors for this rise: more business and leisure travel and more frustration with the number of travel sites on the web today. Rather than reading online recommendations, more and more people have decided to work with a travel agent to ensure that they are getting real recommendations from a real, reputable person.
According to some research conducted with the IBM Institute for Business Value found that the average person spends up to two hours conducting their own travel searches online and twenty percent of the population reported spending more than five hours. Obviously this shows that there is so much information out there through online travel search sites that buyers are searching for the best rates possible which is a major waste of time and energy.
Hiring a travel agent would be the alternative to conducting travel searches alone and they provide more services than just booking your flight, hotel, and car rental. They can also help you purchase travel insurance, sign up for airline and hotel loyalty programs, etc. all for a reasonable price. It was found earlier this year by New York Time’s Seth Kugel that: “[Agents won] nearly every time, on both price (the objective part of the test) and service (what you might call the essay question). In other words, the agents suggested alternate routes, gave advice on visas and just generally acted, well, more human than their computer counterparts.”
Travel agencies are back on the rise in today’s travel market and that means great news for all business and leisure travelers as travel agents can save you time and from major headaches in the long run, while also staying fair on your wallet.