Did You Know Corporate Housing is Not Just for Corporations?
Corporate housing is a critical “product” in the larger, extended stay lodging segment. As an industry, we need to understand that corporate housing is no longer just for traditional business travelers. There are many individuals and families seeking long-term housing, and we need to educate these renters on how corporate housing is an attractive extended stay option. Consider this: There are more than 600,000 relocations in the U.S. defense industry each year, and there are more than 200,000 traveling nurses! These individuals are already familiar with extended stay lodging. If we embrace what they already know, there will be a much shorter learning curve in educating them about corporate housing.
Stay in a residential setting instead of a transient one the next time you are called away on an extended stay business trip; are displaced from your home; are relocating to a new city and want to try an area out before renting long term or purchasing a home; are having a medical procedure away from home; off-base military housing; etc. The possibilities are endless for “corporate housing.”