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April 10, 2013

New Statistics About Facebook Users and Future Implications for the Site

by AvenueWest Managed Corporate Housing

Facebook is still one of the top social media sites used today but these recent statistics are showing some unfavorable results for the company.

A recent PEW poll found that 61% of Facebook users are taking more frequent breaks for a few weeks at a time on Facebook and all age groups are decreasing their overall time spent on the site.

  • 38% of Facebook users ages 18-29 are planning on spending much less time on the site this year which is disheartening for them since this is the primary demographic that the majority of advertisements are geared to.
  • 67% of adults that use the internet are Facebook users but that still doesn’t mean they are actively using this site. In fact, 1 in 5 adults said they were no longer using Facebook at all.
  • 23% of users over the age of 50 have already decreased their Facebook time this past year; 34% between the ages of 30-49; and 42% for those 18-29 year’s old.
  • Why are these majorities not using Facebook as much anymore, 21% say it’s because they don’t have the time. 10% of respondents said they weren’t interested in the site any longer while another 10% said that it lacks “compelling content.” 9% said that it was too full of drama and gossip from their friends and 8% of the people were worried that they were addicted to Facebook.
  • 59% of responders said that the sharing thoughts and pictures on Facebook is still as important to them as it was a year ago while 28% said that it wasn’t anymore.
The most recent PEW research statistics found some shocking answers about Facebook users!

The most recent PEW research statistics found some shocking answers about Facebook users!

I wonder what the future implications for Facebook will be in light of these recent findings. Is Facebook’s reign coming to an end? Are other social media sites becoming more popular than Facebook? Or do people just not have the time to spend using these sites any longer?

Let us know what you think. 🙂 We would love to hear from you!

 

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