American Express Business Travel gave me a call because their client wanted to know the positive ROI / Return on Investment they would get by having their travelers stay in a corporate housing residential rental vs staying in a hotel.
Great question! Of course there is never a simple answer. I have previously served on the US Advisory Council for ERC / Employee Relocation Council the association for workforce mobility and a study was presented that stated employees who had bad corporate relocations were 50% more likely to get divorced!
As we know, corporate housing is an essential element of a successful corporate relocation. When a company invests in transferring a valuable and talented employee from one market to another the transferee must get to the new city, get settled and be productive at work, as quickly as possible. This is accomplished through immediately having them comfortable in their new local living arrangements and corporate housing provides this. So the question is how do you calculate ROI on this?
If you would rather look at the pennies – let’s choose Downtown Denver as an option.
According to the 2018 Corporate Housing Annual Report by CHPA
1 Bedroom Corporate Housing property = $123.92 per night
2 Bedroom Corporate Housing property = $146.47 per night
3 Bedroom Corporate Housing property = $177.69 per night
I just ran a Google Search for Downtown Denver, CO Hotels and this is what I got:
$149 per night = Embassy Suites – 3.5 Stars
$223 per night = Crawford Hotel – 4.5 Stars
$400 per night = Four Seasons – 5 Stars
In the corporate housing industry we spend a lot of time talking about the “soft” benefits of staying in a corporate housing property, but the reality is the “hard cash” benefits are even greater.
Next time you need a place to stay connect with AvenueWest Managed Corporate Housing 303-825-0000 or search for your next great corporate housing rental to better understand the huge ROI of staying in a corporate housing.