Last week American Express Business Travel gave me a call because their client wanted to know the positive ROI / Return on Investment they would get by having their travelers stay in corporate housing vs staying in a hotel.
Great question! Of course there is never a simple answer. A year ago I served on the US Advisory Council for ERC / Employee Relocation Council the association for workforce mobility and a current study was presented that stated employees who had bad corporate relocations we 50% more likely to get divorced. As we know, corporate housing is an essential element of a successful corporate relocation. When a company invests in transferring a valuable and talented employee from one market to another the transferee must get to the new city as quickly as possible and become productive. This is accomplished through immediately having them comfortable in their new local living arrangements and corporate housing provides this. So the question is how do you calculate ROI on this?
So if you would rather look at the pennies – let’s choose Downtown Denver as an option.
According to the 2013 Corporate Housing Annual Report
1 Bedroom Corporate Housing property = $99.78 per night
2 Bedroom Corporate Housing property = $117.52 per night
3 Bedroom Corporate Housing property = $135.40 per night
I just ran a Google Search for Downtown Denver Hotels and this is what I got:
$113 per night = 3 Star, Embassy Suites
$160 per night = 4 Star, Oxford Hotel
$325 pre night = 5 Star, Four Seasons
In the corporate housing industry we spend a lot of time talking about the “soft” benefits of staying in a corporate housing property but the reality is the “hard cash” benefits are even greater. Next time you need a place to stay call you local corporate housing provider to better understand the huge ROI of staying in a corporate housing rental.